A lot of people were somewhat surprised by yesterday’s announcement that Starbucks was introducing a new “blended beverage” called the Unicorn Frappucchino.
The Starbucks Unicorn Frapucchino boasted a dusting of pink powder, blended into a crème Frappuccino with mango syrup and layered with a “pleasantly sour” blue drizzle. That in itself is – let’s say – surprising, but the drink also reportedly changed colors, starting purple with swirls of blue and a sweet and fruity taste but then changing to pink with a tangy and tart taste.
It was so bizarre that it left a lot of us scratching our heads. Could it really be an attempt to cash in on 4/20, Weed Day, as some incredulously speculated? It even caught the attention of the British Broadcasting Corporation which said authoritatively that it was part of the Unicorn Food Craze. “People post pictures and recipes of food in pastel and rainbow hues which supposedly represent colours found on the mythical creatures,” they said. Or maybe it was a late April Fool’s joke.
Competitor A&W Restaurants knew what it was when they saw it and quickly posted an “ad” for their own “Unicorn Float.” A god-awful looking creation complete with a circle of pink beads lining the mug, it looked suspiciously like a Unicorn Frappuccino. The copy reads, “Rarer than a Unicorn” and goes on to say that it’s “not available anywhere because it was awful.”
“We’ll leave the Unicorn Frappucchino to the professionals” is followed by a rainbow emoji.
Cheers to A&W for a little entertainment and for not taking things too seriously!